Where a passive CRM stops FMCG & Distribution sales is different.
FMCG & Distribution sales is different.
A CRM that just stores can't keep up.
01 · FMCG & Distribution
Dealer onboarding is manual. KYC scattered across email.
02 · FMCG & Distribution
Schemes change weekly. Pricing rules out of sync.
03 · FMCG & Distribution
Beat plan + day-end reporting in a separate app.
04 · FMCG & Distribution
Secondary sales claims = trust-based. No proof.