Where a passive CRM stops Enterprise Tech sales is different.
Enterprise Tech sales is different.
A CRM that just stores can't keep up.
01 · Enterprise Tech
Multi-stakeholder deals = 8 contacts on one record.
02 · Enterprise Tech
POC management lives in Notion / Confluence.
03 · Enterprise Tech
Security review = a 200-question PDF nobody reads.
04 · Enterprise Tech
Procurement adds 6 weeks. CRM doesn't know.