02 — AI Lead Scoring

A score you can actually trust.

Forget spreadsheet formulas that grade every lead 'B'. Our AI reads the entire conversation history, decision-maker status, timing gaps, and buying signals — then gives you a probability, a grade, and a one-line reason you can read in the time it takes to dial the phone.

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Reads full activity history, contact graph, deal stage, and timing
Plain-language reason next to every score — no black box
Auto-rescores after every activity, manually rescores on demand
Falls back to a rule-based score when AI is offline
Works with your own AI keys (major LLM providers)

01 Probability

0–100%

02 Grade

A · B · C · D

03 Latency

~2s per lead

04 Fallback

Rule-based always

How it scores

Six signals, weighed in context.

BoldReach reads the deal the way a senior rep would: not column-by-column but as a story. Each signal is weighed against the others, not added on a spreadsheet.

Activity recency — the last touch, the cadence, the silence
Outcome quality — what was actually said, not just that something happened
Decision-maker status — is the person we are talking to the one who decides?
Stage progression — natural movement vs. stuck-in-stage
Buying signals — budget mentions, timeline references, competitor names
Time-context — fiscal year-ends, exam seasons, planting cycles, you set them

Why it works

Reads the whole conversation, not a checkbox.

Most CRMs ask you to fill in 12 fields and then weight them with sliders. BoldReach reads the actual voice notes, emails, and meeting summaries — the same way you would if you had time. The score is whatever the conversation actually justifies.

On-demand insight

Click to rescore. Click to see why.

Every score has a reason next to it. Click it and you get the one-paragraph rationale: positive signals, risk factors, and the next-best action the AI would take. No mystery. No "trust the algorithm".

Score reasoning shown inline on the deal
Manual rescore button when something has changed off-CRM
Audit log of every scoring decision and what data it was based on

The difference

What most CRMs do.
What BoldReach does.

Capability	BoldReach	Most CRMs
Scoring approach	AI reads full history + signals	Weighted spreadsheet formula
Reasoning	One-line plain-English reason	Black box or no explanation
Rescoring	Auto + on-demand	Manual or scheduled batch
Offline behaviour	Rule-based fallback keeps working	Stops scoring entirely
AI provider	BYOK — pick yours	Locked to vendor

A score you can actually trust.

Six signals, weighed in context.

Reads the whole conversation, not a checkbox.

Click to rescore. Click to see why.

What most CRMs do.What BoldReach does.

Score every lead in plain English. Start free.

What most CRMs do.
What BoldReach does.