FMCG

Run your FMCG field sales like clockwork.

Stop losing revenue to missed beats, paper orders, and scheme leakage. BoldReach tracks retailer visits, SKU-level orders, and secondary sales out of the box. Purpose-built for distributors, retailers, and modern trade.

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BoldReach for your industry · 30 seconds
250+
SKUs tracked
98%
Beat coverage
<4h
Order to dispatch
92%
Distributor retention
Industry challenges

Why generic CRMs
break for FMCG.

№ 01

Beats missed, never tracked

Without GPS proof you trust field reports. Productive reps leave; unproductive ones stay.

№ 02

Schemes leak everywhere

The same retailer claims the same scheme across 4 distributors and you over-pay.

№ 03

Paper orders + WhatsApp = lost revenue

Order on paper. WhatsApp to distributor. Stock-out at retailer. Sales lost to a competitor.

№ 04

Modern trade vs general trade

DMart / Reliance need EDI + planogram + listing fees. General trade needs a different motion. Most CRMs handle one.

How BoldReach solves it

Pre-configured for the way
you actually sell.

1

Beat plan with GPS verification

Pre-defined daily routes. Geo-fenced check-ins. Visit duration tracked. Beat-compliance dashboard.

2

Order capture on the rep's phone

SKU catalogue with current pricing. Distributor credit. Schemes auto-applied. Real-time to distributor.

3

Scheme engine with auto-application

Rules by SKU, region, retailer category, distributor tier. No double-claims. Audit trail.

4

Modern trade compliance

Listing fees, planogram compliance, primary vs secondary sales reconciliation. EDI order import.

5

Secondary sales with photo + GPS proof

Distributors claim with photo at retailer + GPS. AI verifies match.

Key features

The capabilities that make
the difference here.

Beat planning + GPS

Pre-defined routes, geo-fenced check-ins, skip-reason tracking.

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Order capture mobile

SKU catalogue, distributor credit, schemes auto-applied.

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Scheme engine

Multi-tier rules, auto-apply, no double-claims.

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Modern trade EDI

EDI orders, planogram, listing fees + reconciliation.

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Distributor scorecards

On-time payment, beat compliance, order accuracy.

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Rep performance reports

Per-beat, per-SKU, per-retailer activity.

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FMCG

Start with the fmcg setup.

Pipeline, fields, automation, reports — pre-configured for your industry.