Run Your FMCG Field Sales Like Clockwork
Stop losing revenue to missed beats, paper orders, and scheme leakage. BoldReach is built for FMCG distribution — tracking retailer visits, SKU-level orders, and secondary sales out of the box. Purpose-built for Indian field sales teams managing distributors, kiranas, and modern trade.
Why FMCG Field Sales Is Uniquely Hard
Managing a distributed field force across thousands of retail outlets is nothing like office-based selling. Beats get skipped, orders get lost on paper, schemes get misapplied, and secondary sales remain invisible.
Beat Non-Compliance
Your reps are supposed to cover 30 retailers a day across a fixed beat plan. But without real-time tracking, half the visits are skipped or faked. Paper-based daily sales reports arrive two days late — if at all. You have zero visibility into who actually walked into which store.
Manual Order Taking on Paper
Your salesman scribbles orders on a carbon-copy pad, hands it to the distributor two hours later, and the distributor keys it into their system the next morning. By then the retailer has already bought from a competitor. Paper orders mean delayed dispatch, lost revenue, and zero order history.
Scheme Leakage and Trade Abuse
You run a "Buy 10, Get 1 Free" scheme for kirana stores, but your distributors apply it to modern trade accounts too. Trade schemes bleed money because there is no system tracking which scheme applies to which retailer tier, and no audit trail for who approved what discount.
No Visibility Into Secondary Sales
You know what you shipped to distributors. You have no idea what actually moved off retailer shelves. Without secondary sales data, you cannot forecast demand, identify slow-moving SKUs, or spot territory gaps. You are flying blind on the metric that matters most.
Purpose-Built for FMCG Distribution
A CRM That Speaks "Distribution"
Every feature is designed around how Indian FMCG companies actually manage field operations — from morning beat dispatch to end-of-day order reconciliation.
Beat Route Planning with GPS Enforcement
Define daily beat plans with a fixed sequence of retailer visits. BoldReach maps the optimal route, tracks your rep in real-time via GPS, and flags deviations instantly. Managers see a live dashboard showing which reps are on-beat, which skipped stores, and which are idle. No more guessing — you know exactly where your field force is at any moment.
Retailer Store Profiles with Classification
Every retailer in BoldReach is stored with native fields for store type (Kirana, Modern Trade, Wholesale, Chemist), monthly purchase volume, distribution channel, credit terms, and preferred SKUs. Filter your entire territory by store type to run targeted schemes. Know instantly which kiranas order weekly versus monthly, and which modern trade accounts need separate billing.
SKU Catalogue with Dynamic Pricing Tiers
Load your full product catalogue with MRP, distributor price, retailer margin, and scheme pricing. When your rep visits a retailer, they see the exact prices applicable to that store tier — no mental math, no calling the ASM for a rate sheet. Pricing rules update centrally and sync to every rep instantly.
In-Store Order Collection and Instant Dispatch
Your rep takes the order on the BoldReach app while standing in the store. The order is instantly visible to the distributor for fulfillment. No carbon copies, no re-entry, no next-day delays. The retailer gets faster delivery, you get faster revenue recognition, and dispatch times drop from 24 hours to under 4.
Scheme and Discount Management with Audit Trail
Define trade schemes by retailer tier, geography, and time period. BoldReach auto-applies the right scheme when an order is placed — the rep cannot override it without ASM approval. Every discount has an audit trail. Scheme leakage drops because the system enforces the rules your Excel sheets never could.
See How a Retailer Record Looks
No more "Custom Field 1" and "Custom Field 2." Every retailer in BoldReach is stored with the fields that matter. Your reps open a record and instantly know the store type, monthly volume, credit terms, and last order details.
Filter your entire territory by store type. Sort by monthly volume tier. View all retailers whose credit period expires this week. It is not a hack built on top of a generic CRM — it is the foundation of how FMCG distribution works.
Key Features for FMCG Field Sales Teams
The six BoldReach features that FMCG sales managers rely on most — each purpose-built for managing field operations across Indian distribution networks.
Lead Scoring for Retailer Potential
Score retailers based on monthly volume, store type, payment history, and order frequency. A high-volume kirana store that orders weekly and pays on time scores higher than a new outlet with unknown potential — automatically prioritising your rep visits.
Learn MoreDistributor Performance Dashboards
Track fill rates, dispatch times, coverage metrics, and claim settlement across your entire distributor network. Identify which distributors are underperforming, which territories need additional distribution, and where stock-outs are costing you shelf space.
Learn MoreBeat Planning with Territory Mapping
Assign reps to beats with pin-code level precision. See retailer density on the map view. Identify untapped areas where 200 kiranas exist but zero reps have visited. Route optimisation ensures maximum store visits per day with minimum travel time between stops.
Learn MoreGPS Visit Verification at Store Level
Verify that your rep actually entered the retailer store — not just drove past it. Geo-fenced visit logging with automatic address matching and time-stamped check-in/check-out ensures beat compliance without constant phone calls to the ASM.
Learn MoreVoice Notes After Every Store Visit
After visiting a retailer, your rep records a quick voice note about stock levels, competitor activity, or display compliance. BoldReach AI transcribes it, extracts action items, and updates the retailer record. No typing while standing in a crowded market lane.
Learn MoreSecondary Sales Tracking and Stock Visibility
Capture what is actually selling at the retailer level — not just what you shipped to the distributor. Track SKU-level offtake, identify slow movers, spot out-of-stock situations before they cost you revenue, and forecast demand based on real ground data.
Learn MoreStart Managing Your FMCG Field Operations Today
Join FMCG companies across India who ditched paper order books and generic CRMs for a tool that understands distribution field sales. Get your beats running in under 30 minutes.