Take Control of Your Dealer Network
Hundreds of dealers, dozens of ongoing construction projects, architect relationships, contractor loyalties, and credit terms that change by the day. BoldReach gives building materials sales teams the visibility to cover more ground, protect dealer relationships, and never miss a project window.
Why Building Materials Sales Defeats Generic CRMs
You sell through dealers, get specified by architects, get recommended by contractors, and get paid on credit. No generic CRM was designed for this level of complexity.
Large Dealer Networks with Zero Visibility
You have 200+ dealers across a state — hardware stores, tile showrooms, sanitary ware retailers, multi-brand outlets. Your sales reps visit them. But who visited whom, when, and what was discussed? Today that information lives in personal diaries and WhatsApp chats. When a rep leaves, the dealer relationships leave with them.
Architect and Contractor Relationships on Personal Phones
In building materials, the specifier is not the buyer. Architects specify the brand, contractors recommend it, and the dealer stocks it. These influencer relationships are worth crores — but they live in your reps' personal contact lists. No system tracks which architect specifies your tiles, which contractor recommends your cement, or which engineer prefers your TMT bars.
Project-Based Selling with Construction Timelines
A housing project needs cement at foundation stage, tiles at finishing stage, and sanitary ware at fit-out stage. If you do not track construction progress, you miss the window entirely. By the time your rep visits, the contractor has already bought from a competitor. No generic CRM tracks construction stages or alerts you when a project reaches your product's installation phase.
Credit Management Chaos
Dealers buy on credit. Outstanding amounts run into lakhs per dealer. Payment terms vary — 15 days, 30 days, or against delivery. Today your credit tracking lives in Tally and Excel sheets that your sales team never sees in the field. Reps approve new orders for dealers who already have overdue payments because they simply do not have the information at the point of sale.
Seasonal Demand and Monsoon Slowdowns
Construction in India is seasonal. Monsoon months kill demand for cement, sand, and outdoor materials. Pre-monsoon stocking, post-monsoon rush orders, and festival-season housing booms create demand cycles your team needs to plan around. Without historical data and seasonal forecasting, you are always reacting instead of preparing.
Competitive Displacement is Invisible
A competitor rep visits your top dealer and offers a 2% better margin. Your dealer starts pushing their brand instead of yours. You find out three months later when your secondary sales numbers drop. By then, the shelf space is gone. Without systematic tracking of competitor activity at every dealer and project site, displacement happens silently.
Built for Building Materials Field Teams
A CRM That Understands Dealer-Driven Sales
From dealer coverage planning to project-stage alerts and credit recovery, BoldReach tracks every moving part in building materials distribution.
Dealer Profile with Purchase and Credit History
Every dealer in BoldReach has a complete profile — store type (hardware, tiles, sanitary, multi-brand), monthly purchase volume, credit limit, outstanding amount, key product categories, and territory. Your rep opens the dealer record before a visit and knows exactly what they bought last month, what they owe, and what products they are not yet stocking. No more calling the accounts team from the field to check credit status.
GPS-Verified Dealer and Site Visits
When your rep visits a dealer or a construction site, BoldReach logs the GPS location, check-in time, and visit duration. Managers see which dealers got visited this week, which territory is under-covered, and which reps are actually in the market versus reporting from the office. Geo-fenced check-ins at project sites verify that your team is tracking construction progress on the ground — not guessing from the office.
Influencer Management for Architects and Contractors
Create profiles for architects, contractors, civil engineers, and interior designers who influence brand specification decisions. Link influencers to active projects and to dealers in their area. Track which architect specifies your products, which contractor recommends competitors, and how many projects each influencer is associated with. Run targeted engagement campaigns — factory visits, product demos, loyalty programs — based on influencer value.
Project Pipeline with Construction Stage Tracking
Track construction projects from land acquisition through foundation, structure, finishing, and fit-out. Know which stage each project is at, which products are needed at each stage, and when the purchase window opens. BoldReach alerts your team when a tracked project reaches the stage relevant to your product category — so your rep visits before the contractor places the order with someone else.
Credit and Payment Follow-Up Workflows
Set credit limits per dealer. Get automatic alerts when outstanding amounts cross thresholds. Block new order requests from dealers with overdue payments — or flag them for manager approval. Track payment commitments with due dates and send automated reminders. Your sales team and accounts team see the same credit picture, eliminating the "I did not know they had overdue payments" excuse.
See How a Dealer Record Looks
Building materials sales is not about "Company Name" and "Deal Value." It is about store type, monthly volume, credit limit, outstanding balance, product mix, and territory coverage. BoldReach captures it all natively — so your rep walks into a dealer meeting fully prepared.
Your sales rep opens the dealer profile before the visit and knows their purchase history, credit status, which products they stock, and which competitors are on their shelves — without a single phone call to the head office.
Key Features for Building Materials Sales
The six BoldReach features that building materials sales managers rely on most — each designed for the dealer-driven, project-based, credit-intensive nature of construction industry sales.
Pipeline for Project-Based Selling
Custom pipeline stages that match building materials sales — from project identification through site survey, specification, dealer order, delivery, and payment collection. Track deals by project, by dealer, or by influencer. See pipeline value by construction stage and territory.
Learn MoreGPS for Dealer and Site Visit Verification
Geo-fenced check-ins at dealer stores and construction sites. Automatic visit logs with GPS coordinates, timestamps, and duration. Beat plans with route optimization for dealer-dense territories. Managers see real-time field activity maps.
Learn MoreProposal Automation for Bulk Orders
Generate branded quotations with product specifications, quantity-based pricing tiers, delivery schedules, GST calculations, and payment terms. Auto-apply dealer-specific discounts and credit terms. Update base prices centrally and every new quote reflects current rates.
Learn MoreAnalytics for Territory and Dealer Performance
Track revenue by territory, dealer tier, product category, and sales rep. Identify under-penetrated territories and declining dealers. See seasonal trends with year-over-year comparisons. Measure dealer activation rates and per-dealer revenue growth.
Learn MoreVoice Notes for Field Observations
After visiting a construction site or a dealer, your rep records a quick voice note: "Foundation work complete at Prestige site, need to send tiles catalogue to contractor Rajesh next week." BoldReach AI transcribes and tags the key details into the project and dealer records automatically.
Learn MoreLead Scoring for Dealers and Projects
Score dealers based on monthly purchase volume, payment reliability, product range stocked, and growth potential. Score projects based on construction size, stage, proximity to your dealer network, and influencer connections. Your reps focus on high-value opportunities instead of spreading thin across every small retailer.
Learn MoreTake Control of Your Dealer Network Today
Join building materials companies across India who replaced Tally-and-Excel dealer tracking and WhatsApp-based field management with a CRM built for dealer visits, project pipelines, and credit recovery.